Purpose in every sip — built for energy, focus, and wellbeing.
The Story
For as long as he can remember, Charbel Mawad has loved coffee. Growing up in Lebanon, his father would let him take small sips from his cup when he was just three years old, an experience that sparked a lifelong passion for coffee, energy, and connection.
Years later, that same passion met purpose when Charbel and Lisa Hermosillo, his now fiancée and co-founder, began exploring ways to share that love of coffee together. The only problem? Lisa couldn’t drink it. Every time she had coffee, she’d feel anxious, shaky, and overstimulated, something many people can relate to.
Determined to change that, Charbel, a professional natural bodybuilder and lifelong student of nutrition and performance, began researching how the body processes caffeine and what could help balance its effects. He discovered that adding protein to coffee slows down caffeine absorption, providing a smoother, more sustained energy curve without the spike-and-crash cycle that causes jitters or anxiety.
After months of experimenting in their kitchen, they created something special, a nourishing, high-protein coffee that delivered clean, lasting energy and focus, without the crash. Lisa loved it. And soon, so did everyone they shared it with.
That’s how Projo* was born, short for Purpose, Resilience, Opportunity, Journey, and Outreach.
Our Mission
At Projo*, our mission is to create a positive impact through products that empower people to live healthier, more fulfilling lives.
We believe that the energy you put into your body shapes the energy you put into the world. Every product of ours is designed to nourish, energize, and inspire, helping people feel their best so they can do their best.
More Than Coffee
Projo* is more than coffee, it’s purpose in every sip. Every serving is crafted with premium, ethically sourced ingredients from around the world, delivering functional nutrition that supports performance, overall wellness, and powers your day. It’s coffee that works as hard as you do, built for dreamers, achievers, and everyday people who want more out of life.
From our partnerships with local communities to our humanitarian outreach worldwide, every sip of Projo* represents something bigger, a movement of people fueled by purpose, resilience, and heart.
Our Promise
We’ll continue to innovate, give back, and empower others to live with energy, intention, and authenticity. Because Projo* isn’t just about caffeine, it’s about connection, nourishment, and believing that we’re all capable of doing great things when we feel our best.
Purpose. Resilience. Opportunity. Journey. Outreach.
